THE IMPACT OF WORK LIFE BALANCE ON EMPLOYEE PERFORMANCE WITH REFERENCE TO COMMUNICATION INDUSTRY AT HYDERABAD
Keywords:
Work-life balance, employee performance, employee job satisfaction, and the communication industry are all important factors to considerAbstract
Work-life balance has emerged as one of the most pressing concerns for many individuals in today's
dynamic industry climate. Continued work-life balance is being increasingly recognised as a key issue for
employers and people alike. In many ways, a requirement for work-life balance has a negative impact on
their employer's expectations for success. The primary goal of this research is to conduct research in the
communication business and determine the impact of work-life balance on employee performance, as
well as to determine if work-life balance leads to greater employee performance through increased job
satisfaction. The executive level communication industry in Hyderabad is the research's target
population. Cluster sampling was employed in this investigation region to pick organisations in the
communication industry. The information was acquired through the use of a questionnaire. The goal of
this study was to test hypotheses.
