A Study on Customer Satisfaction towards Selected Whirlpool Home Appliances with Special Reference to Pattukottai

Abstract

This study intends to examine the satisfaction level of customer with relation to whirlpool 
home appliances. Customer is the individual or organisation unit that consumes a product. A 
consumer is a monarch of a market. Customer behaviour is the determining factor for the 
purchase of a product. When a consumer favours a particular among a variety of variations, it 
is known as customer preference. The features of a product should attract the attitude of 
customer, for having customer preference. The client preference might change from time to 
time, due to changes in fashion and because of speedier growth of the science technology